HP Pavillion Beats Edition
Created at Mirada / Motion Theory
Visual research & storyboarding
To celebrate the launch of their new line of music-centric laptops, in collaboration with Dr. Dre/Beats, HP commissioned a spot that connected the iconic beats logo, to the varied ways in which we experience music.
Viee full ad here.
Viee full ad here.
![](https://freight.cargo.site/t/original/i/07358b40c387b961503a61e04e26d7eb6aff701f739fdbce90cbf518d8492dff/Screen-Shot-2015-03-30-at-10.56.06-PM.png)
![](https://freight.cargo.site/t/original/i/7b66c8ef3a4112874ec0d53321c9b401a20136f021e755c358033836dd775bba/Screen-Shot-2015-03-30-at-10.56.34-PM.png)
![](https://freight.cargo.site/t/original/i/b7b691693ecb83078c1e6ac3b5c48b74d92c89ec72422b04c7016be2fafd1807/Screen-Shot-2015-03-30-at-10.56.10-PM.png)
![](https://freight.cargo.site/t/original/i/7866388f9072ad495761164341bbebc55f1f3dd29199c0c4baf7c561ec107798/Screen-Shot-2015-03-30-at-10.56.09-PM.png)
![](https://freight.cargo.site/t/original/i/6f6298df7a5f8c65e8bc461ad1702477d32e3ae1006bd47922f8559e7171b9a9/Screen-Shot-2015-03-30-at-10.56.42-PM.png)
![](https://freight.cargo.site/t/original/i/9c0be1fb29ae7fec3a29503ce77afbd100fd0d7de95cd3cb0acb19062378aa70/Screen-Shot-2015-03-30-at-10.56.43-PM.png)