Opower
Opower, acquired by Oracle in 2016, had a mission to encourage global energy efficiency. It was a company built by behavioral scientists, engineers, and fun-loving goofballs who believed in protecting our planet.
When I joined, Opower had outgrown its current brand, but much of the brand core was useful and beloved by customers and employees. The brand needed to flex to reflect the serious vision of the company, and the goals of the leadership team to soon go public, but no one wanted the brand to lose the charm and fun that was central to Opower.
When I joined, Opower had outgrown its current brand, but much of the brand core was useful and beloved by customers and employees. The brand needed to flex to reflect the serious vision of the company, and the goals of the leadership team to soon go public, but no one wanted the brand to lose the charm and fun that was central to Opower.
Internal teams needed guidance and assets to execute branded work properly. Instead of launching a full rebrand, I built a team to deliver on a redesign of opower.com, online brand guidelines full of rules and tools and elevated the design and experience of Opower's annual user conference, PowerUp.
